< cd ../projects

~/projects/ecommerce-platform-build

E-commerce Platform Build

year
2022
role
Developer
client
Local consumer brand
  • Web
  • Stripe
  • Jamstack
  • SEO

The brief

A local brand was paying monthly for a slow template site that took eight seconds to load on mobile and lost customers at checkout. They wanted something fast, cheap to run, and manageable by non-developers.

What I did

  • Rebuilt the storefront as a static-first site deployed on the edge — pages render instantly from CDN.
  • Integrated Stripe Checkout for payments: PCI burden stays with Stripe, not the client.
  • Added a git-based CMS so the owner edits products and pages from a browser, with every change version-controlled.
  • Migrated all product URLs with redirects, structured data and proper meta — rankings survived the switch.
  • Set up analytics and a simple order-notification flow into the owner's inbox.

Outcome

  • Mobile load time: 8s → under 1s; Lighthouse performance 99
  • Hosting bill: effectively zero
  • Checkout conversion up 22% in the first two months
  • The owner updates the site without touching me — which was the point